My Career Journey

Howdy, I’m Peyton, a UX/UI design specialist and brand creator with nearly a decade of experience helping clients turn ideas into human-centered experiences. My role is to drive shape and clarity to each initiative — whether that’s a web platform, an app, a full brand system, or a fuzzy idea scribbled on a sticky note over morning coffee.

I’ve partnered with startups, agencies, and enterprise teams on projects both big and small. My process stays flexible while being rooted in research, strategy, and open collaboration — always adapting to the needs of the project and the people behind it.

After years of being up close with both good and bad design, it’s become my problem-solving language, my creative outlet, and my favorite kind of collaboration.

Put simply: design is how I connect, it the lens through which I see and shape the world around me.

Design might be my love language, but collaboration is my favorite part. Let’s build something.

Sticky notes and big ideas welcome. 🙂

Certifications & Licenses

The Interaction Design Foundation
UX Management: Strategy and Tactics
Perception and Memory in HCI and UX
Affordances: Designing Intuitive User Interfaces
The Brain and Technology: Brain Science in Interface Design
Emotional Design — How to Make Products People Will Love
Conducting Usability Testing
Accessibility: How to Design for All
Mobile UX Strategy: How to Build Successful Products
Gestalt Psychology and Web Design: The Ultimate Guide
Google Badges
Introduction to Generative AI
Introduction to Large Language Models
Introduction to Responsible AI
Valere Labs (Leading AI Consulting Firm)
Certified Discovery Lead (11.03.2024)

Trusted by Leading Brands to Drive Design Innovation

Testimonials

Trusted by Professionals Like You

Four years ago, I took the leap to start my own business. Amidst the chaos of launching a new venture, Peyton’s support and expertise was invaluable. From business cards to colors to font (who knew there’s so much information about each font) to every little detail that I didn’t even know existed, she played an instrumental role in bringing my vision to life.

Her exceptional talent in design transformed my vague concepts and weird ideas into a polished and professional online presence. Peyton’s keen eye and deep understanding of branding elevated my initial thoughts to a proper company.

Beyond her technical skills, Peyton’s unwavering dedication and patience made her an invaluable partner in my journey. She navigated through countless revisions and my annoying questions with professionalism, ensuring that every aspect of my website reflected the essence of my brand.

Thanks to Peyton’s guidance and expertise, I not only launched my business successfully but also established a strong foundation for future growth. Her contributions have been instrumental in shaping the identity and success of my company, and I am forever grateful for her support.

I wholeheartedly recommend Peyton to anyone seeking a talented and dedicated professional to help bring their vision to life.

Daniel Tortolero

Partner at Bourdon & Tortolero, PLLC

Peyton was an absolute dream to work with! She brought my home bakery to life by providing me with a gorgeous logo, social media icons, and other branding material.

She walked me through the process step by step as I had no idea where to start. Peyton really took the time to meet with me, talk me through each stage in detail and helped pull out ideas for my brand material I never thought possible. Her timeliness and communication was beyond great and everything was explained in full detail. I never felt like my questions were burdensome to her, and I had quite a few.

I’ve lost count on the number of compliments I’ve received regarding how unique my logo is! Her talent never fails to amaze me and I’m always looking forward to seeing what she does next!

Gabrielle Miller

Founder of Love and Flour, VA | Neonatal Intensive Care Unit Registered Nurse (UVA)

Of the many designers I’ve worked with and managed, Peyton is unquestionably one of the most passionate, well-rounded, and knowledgeable. She always brings her A game. Not only does she deliver quality work, but she strives to elevate those around her, resulting in a better holistic outcome.

When it comes to UX, Design, and branding, Peyton can do it all, and she can do it well. She’s great at managing others too.

On top of that, she’s fun to work. You can always trust her to do her job. I would highly recommend Peyton to anyone who is looking for a UX/Graphic designer that is self-motivated and dependable or a Creative Director that can bring an entire department to a higher level.

Timothy Snyder

Founder and Creative Lead of This Blank Page

Our startup firm hired Peyton a few years ago to do our company’s branding. Simply put, we could not have been more pleased with the work that she did for our company. Her attention to detail, creativity, and understanding of our brand vision were truly exceptional. Not only did she create a beautiful and impactful design that represents our value and service perfectly, but she also delivered it in a timely manner. Working with her was a seamless and enjoyable experience from start to finish. I highly recommend Peyton to anyone looking to elevate their brand presence.

J Eric Rice

Managing Director at Amplify Financial

I have had the privilege of knowing Peyton for many years and have witnessed her evolution into a powerhouse Graphic Designer. From the moment I interviewed her for a Graphic Designer position, she demonstrated exceptional motivation, professionalism, and a commitment to continuous improvement.

Peyton’s excellence as a designer goes beyond her technical skills, which have grown remarkably over the years. Her positive attitude and genuine personality set her apart. She eagerly volunteered for projects and took great pleasure in producing outstanding work. Her dedication to learning and self-improvement is unwavering.

Since we parted ways, I have observed Peyton’s impressive development into a proficient UX/UI designer. It is my pleasure to recommend Peyton to anyone seeking an experienced, professional, and highly capable designer. With Peyton, you will gain a supportive and knowledgeable creative partner who will elevate your brand to new heights.

Sam Rooeintan

Chief Creative Officer & Brand Consultant | Founder of Marstudio, Inc.

I am thrilled to recommend Peyton as an outstanding UX/UI Strategist and Designer who played a pivotal role in transforming our dog treat company, Snappy Snacks. Her innovative design skills and strategic thinking significantly enhanced our brand presence and user experience.

When Peyton joined our team, Snappy Snacks was in need of a fresh, engaging digital presence to attract dog owners and promote our natural, healthy treats. Peyton took the time to understand our vision and values, and her designs truly captured the essence of our brand.

Peyton has an exceptional ability to combine creativity with user-centric design principles. She conducted thorough research to ensure that every element of our branding was optimized for ease of use and visual appeal. Her attention to detail and commitment to quality were evident in every aspect of her work.

What impressed me most about Peyton was her ability to think strategically about the user journey. She designed features that not only made it easy for customers to find and purchase our treats but also created a seamless experience that encouraged repeat visits and fostered brand loyalty. Her work has been instrumental in increasing our online sales and customer engagement.

In addition to her technical skills, Peyton is a joy to work with. She is highly collaborative, receptive to feedback, and always ready to go the extra mile to ensure project success. Her positive attitude and passion for design is contagious, making her an invaluable asset to any team.

I wholeheartedly recommend Peyton for any UX/UI design and strategy roles. She has the vision, skills, and dedication to drive meaningful results and create exceptional user experiences. Snappy Snacks owes much of its success to her contributions, and I am confident that she will be an asset to any organization she joins.

Cason Champan

Co-Founder of Snappy Snacks, LLC.

Interested in working together?