Project Overview

Aithos Sport is an ecommerce company advocating for an active and healthy lifestyle primarily through the use of their custom shoes and resistance bands. As a new company, Aithos marketing campaign included the initial branding and website design for their products.  My role was to establish their brand identity through the design of their website. Referencing the broad color palette and simplistic structure of their Iogo, paired with the abstract use of typography, customized imagery, and other elements I was able to capture the energetic and motivational aesthetic that makes up the Aithos brand.