Project Overview

Capital Brand Group, a construction management company located in the DMV area approached us with the primary goal of a complete rebrand. Understanding the client’s overall goal of this rebrand and referencing the strategic decisions made by our Chief Creative Officer during the logo concept phase, provided me with the necessary insight to developing the visual language that would become their brand identity. The execution of various marketing collateral through print and digital mediums provided a platform in which I could visually represent their company’s value proposition. Through the use of structured elements, line icons, abstract and lifestyle imagery, I was able to achieve the desired minimalistic and modern appeal throughout all marketing collateral, website structure, and design.