Project Overview

Love and Flour, VA, a custom home bakery with a nonexistent brand presence became a client with the overall goal of creating a logo and brand identity that could adequately represent the value of the quality and service of their products. After assessing their current business structure, future goals, and review of an in-depth creative brief, I moved into the logo concept phase. From this point, I designed a unique logo that was unmatched by their competitors. Building upon the logo design, I focused on the company’s social presence as a means to incorporate the new logo’s aesthetic and create brand recognition using customized Instagram stories and highlights. In addition to the overhaul of their social media presence, I made business cards and stickers that could be used to create even more brand recognition.