Aithos
Mission
Aithos Sport is an e-commerce company driven by a commitment to fostering active and healthy lifestyles. Offering custom trainer sneakers and top-quality resistance bands to make it easy for individuals of all ages to access a straightforward and effective workout routine in the comfort of their own homes.
Project Overview
In 2019, Aithos Sport partnered with us to launch their fitness brand, focusing on building a strong identity and online presence. The project included designing a distinctive logo, creating a dynamic website, and developing marketing materials inspired by their mission, “Conquer your mountain.” By incorporating bold visuals like mountain motifs and a vibrant color palette, we established a cohesive brand that reflects their values and sets the foundation for success in the fitness industry.
Deliverables included
- Discovery deck (assessment overview)
- Project success statement
- Information Architecture
Tactics included
- Market Research
- Stakeholder interviews and surveys
- User survey and heatmapping
- Content audit and ideation
- Creative Brief
Tools Used
- Google PPT
- InDesign
- Illustrator
The project’s success will establish a fresh and dynamic presence for Aithos Sport in the fitness market, faithfully reflecting the brand’s voice and message. The creation of a meaningful and distinctive logo served as the catalyst, injecting vitality into the foundation of our partnership journey with Aithos.
With a data-driven strategy, the brand and a newly established website presence will effectively meet the needs of both internal stakeholders and external users. This enhancement significantly boosts visibility for customers and sales.
Inspired by Aithos Sport’s tagline, ‘Conquer your mountain,’ we strategically incorporated elements such as the shoe lace pattern and mountain motifs, infusing messaging into their branding elements and reinforcing their mission with visual impact.
This brand, along with its associated assets, will empower Aithos Sport not only to thrive but also to excel in the competitive fitness market, delivering their unique fitness solutions with unmatched excellence; firmly establishing Aithos Sport as a recognized and trusted name in the industry.
Deliverables included
- Final logo concept
- Defined color palette
- Typography selection
- Branding sheet & guidelines
- Print collateral
Tools Used
- Illustrator
- Photoshop
- InDesign
- Google Suites (Presentation)
We embarked on a creative journey to establish Aithos as a strong brand within the fitness industry. Our goal was to capture the dynamic energy and the essence of the company’s mission while positioning them effectively in the market. To achieve this, we started with the brand mark—a harmonious fusion of vibrant colors and captivating visual elements like shoelaces and mountains. This ensured that the brand’s visual identity resonated with its product offerings.
The meticulously designed logo features mountains, with the peak centered within a circle, reflecting the essence of the “Conquering your mountain” tagline and symbolizing the product’s ultimate goal. This transformation not only introduced Aithos as a brand but also underlined our commitment to excellence, helping them distinguish their product in the highly competitive at-home fitness industry.
Deliverables included
- Moodboard
- High fidelity Wireframes
- Responsive designs
Tools Used
- Google Suites
- Photoshop
- Illustrator
- InDesign
Leveraging insights gathered during the discovery phase, allowed us to set clear expectations for project success. These expectations then guided the structuring of the website’s information architecture. This smooth transition seamlessly led us into the visual and structural planning of the interface, with a particular focus on streamlining the design phase through a single mood board that encouraged visual exploration. This mood board served as the central source of inspiration for crafting high-fidelity wireframes.
Throughout the project, our collaboration with both the client and the development team played a pivotal role; allowing us to maintain the scope of the solution within budget while pushing the boundaries of structural presentation. Building upon the high-fidelity wireframes, we established a robust foundation for infusing the design with the newly established brand identity, incorporating color schemes, complementary typography, and meaningful design elements across the website.
Our meticulous attention to detail extended to the careful positioning of pathways to ensure that user journeys remained seamless. This resulted in an engaging and user-friendly website that not only successfully captured the desired visual style but also delivered an intuitive user experience in alignment with the site’s goals and aspirations.
After crafting a fresh logo and branding elements, we used a comprehensive mood board to guide the visual direction of Aithos’ web design, seamlessly aligning with the client’s vision and brand messaging.
When selecting a diverse array of pages to structure during wireframing, the primary objective was to ensure the inclusion of all necessary components and functionality. Explore the key wireframes that set the foundation for the design.
*site may appear slightly different due to client management
The project’s success marked the establishment of a new brand identity, including the creation of a visually captivating, user-friendly, and responsive website, as well as various marketing materials supporting their mission. This visual identity powerfully conveys the company’s dedication to streamlining customers’ fitness journeys, with a particular emphasis on enhancing visibility and introducing tailored products to the market.