My discovery process encompasses a series of strategic tactics and deliverables tailored to the project’s main objectives. Commencing with a thorough content audit, evaluating existing assets and messaging to identify areas for enhancement. This is followed by a partner brand assessment, allowing us to gauge Jenn’s current position within the industry. A comprehensive competitor analysis informs our strategy, pinpointing opportunities for differentiation. Finally, our collaborative discussions culminate in a well-defined creative brief, guiding us to align our strategies with the intended project vision and goals. This cohesive process forms the bedrock for a compelling and effective branding and marketing strategy.

Utilizing the knowledge gained during the research and discovery phase, the next step involved leveraging the identified key findings and preferences to initiate the conceptualization of Jenn’s personal brand. The objective was to strategically represent Jenn’s quality of work and expertise, through a single multifunctional logo mark. The established logo mark would then function as the foundational building block of the brand identity. 

When designing logos, I believe it is important to start with greyscale designs. This helps ensure that the logo works well in different environments and applications. If a logo doesn’t function well in a single color, it may not meet basic requirements in various contexts. I first begin by establishing a few core conceptual elements to draft my sketches, then move to Adobe Illustrator to build out all my ideas and see how they flourish in a digital space. Once I have created a few core logo concepts to work with I select the best three to four to build upon. Utilizing insight gained during the discovery phase to select different color palettes and typography that complement each logo mark. In this case, four logo marks were created, along with four color palettes, and three font families were selected. 

Throughout the logo design process, our primary goal was to infuse each concept with a sense of dynamic movement, reflecting Jenn’s humanistic approach to her work. When choosing color palettes and typography, we deliberately opted for vibrant combinations that mirror the energy and enthusiasm Jenn brings to her daily endeavors. From these proposals, the final logo seamlessly integrates Jenn’s initials with a compelling sense of forward motion, embodying the innovative nature of her work. This design played a central role in shaping the logo’s narrative. The selected typography, with its modern and bold aesthetics, harmonizes seamlessly with Jenn’s personality. Finally, the thoughtfully selected color palette reflects the vibrancy, enthusiasm, and quality that define Jenn’s brand, resulting in a cohesive and captivating representation of her personal identity.